Saturday, August 23, 2008

Rose Sales Top White Wine Sales in France

This article in the UK's Telegraph newspaper talks about how Rose wine has become so popular in France it now outsells white wine. That's quite an achievement. If anything should convince skeptics to try pink wine, this is it. As the article points out, it's the dry and sophisticated roses that have accounted for this surge in sales, not the sweet (or more likely, sweetened) "blush" wines that have given pink wine a bad name in this country. The trend to drink rose wine seems to have not hit this part of the country yet. We at kybecca would certainly like to do our part to change that. Here are a few of the most common objections I hear to drinking pink wine and how I would respond:
Rose wines are too sweet Actually there are two things wrong with this. First, there's nothing wrong with sweet wine. But more importantly most roses that are produced worldwide are not sweet. This stereotype has to do with people's association between pink wine and white zinfandel. Roses from France, Italy, and Spain are rarely sweet. Even here in Virginia there are plenty of nice dry roses. Kluge Estates and Linden Vineyards in particular make very nice ones.
I don't drink pink wine This is like saying 'I don't eat yellow food'. There's nothing that links these wines together other than the fact they are pink and are wine. So it doesn't make sense to reject a wine based on color.
I've never liked any rose wines I've ever tried There are thousands upon thousands of roses made worldwide. Even if you only count what's available where you live, you're probably talking about at least a few hundred different kinds, all of which taste different. Keep trying with an open mind you're sure to find one you like.

I love rose wines because they have really nice red fruit flavors that you don't find in white or red wines, are crisp and refreshing and are still a great value. The Don Salvador Rosado (the Spanish word for rose) is a steal for $7.99. It has delicious strawberry and cherry flavors. Roses can be more serious too. Bandol, a region in Provence, makes high-end roses that have great complexity and can even age a bit. We have one that sells for $30 if you're ever looking for a higher-end wine that's not typical. So if you're curious read the article and see why the French have come to love these wines so much.

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